Marketing for Small Businesses Research Paper by BrainC

Marketing for Small Businesses
Looks at how various types of social, political, and economic factors influence marketing and advertising strategies for businesses.
# 53801 | 4,573 words | 30 sources | APA | 2004 | US
Published on Nov 28, 2004 in Communication (Mass Media) , Business (Marketing) , Advertising (General)

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This paper talks about the role that advertising has in the success of small businesses and takes a look at how advertising and marketing strategies are influenced by economic, social, and political factors, which can change over time. The paper also explains the functional aspects of advertising and the three critical elements of advertising and uses the example of small Greek tile businesses to demonstrate the need for effective advertisement and promotional campaigns.

From the Paper:

"The marketplace is a complex environment. Here manufacturers of goods and services are constantly looking for ways to differentiate their products from those of their competitors. Advertisements without being deceptive should provide the public information of the product or services in a fair and unbiased manner. (McLendon, 1981) The different medium of advertising also informs the public at different levels. (Yiannaka, Giannakas, & Tran, 2002) For example, the electronic media provides low informational content as opposed to the print media, which provides explanations and more detailed information of the goods or services being sold."

Cite this Research Paper:

APA Format

Marketing for Small Businesses (2004, November 28) Retrieved August 15, 2022, from

MLA Format

"Marketing for Small Businesses" 28 November 2004. Web. 15 August. 2022. <>