Marketing Challenges for Small Businesses Research Paper by Calwriter

This research paper explains that an important part of building and marketing a small business is not just about activities necessary to capture business in the first place, but is also about developing processes that will enhance long-term customer loyalty as well. The paper describes strategies that take this approach to marketing. It also emphasizes the use of the Internet as an important marketing tool and explains that the fundamental purpose of marketing is the creation and development of long-term, profitable relationships with customers.

Monitoring Environmental Change
Low-Budget Marketing
Internet Marketing