Marketing "Buys Ins or Outsourcing" Research Paper by Nicky

Marketing "Buys Ins or Outsourcing"
Discusses the values and issues of outsourcing labor, goods and production.
# 148185 | 2,462 words | 30 sources | APA | 2011 | US
Published on Sep 22, 2011 in Business (International) , Business (Business Plans)

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This paper discusses the business of outsourcing. A few of the topics discussed is wether outsourcing is a dilution of the a products value. though it is made cheaply, is it quality and reputable standards. It continues on then to ask whether this marks down the quality of the company producing the cheaply made goods. It concludes with an argument about making a trusted brand that produces products that cannot be rivaled by cheap imitators and also creating as transparent a company as is possible.

Deciding If Outsourcing is a Dilution of Value or Freedom from Distraction Creating a Trusted Brand is the Best Insurance against Risk
Creating More Transparent Branding Strategies Using Social Networking

From the Paper:

"Empirically-based research continues to show that what had been once seen as primary differentiators of performance between competitors were only limited in the extent of their influence. The role of values, cultural norms, social system definition and development, and social networking, in addition to the quantification of trust have all played key roles in re-defining how value-based segmentation is monitored, measured, and modified. The fact that external factors including government intervention, costs of compliance, and responses to the many tactics of competitors all point to a common longer-lasting differentiator, and that is trust. The focus on building an equity account of trust with customers and preserving, growing and paying dividends on that trust is crucial for the long-term viability of any company."

Sample of Sources Used:

  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
  • Lars Bengtsson, Mandar Dabhilkar. 2009. Manufacturing outsourcing and its effect on plant performance--lessons for KIBS outsourcing. Journal of Evolutionary Economics 19, no. 2 (April 1): 231-257.
  • Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.
  • Lindsay Blakely (2007, July). One-Man Brands. Business 2.0, 8(6), 79-86. Blasberg, J & Vishwanath, V., Allen, J (2008). Tools for converting consumers into advocates. Strategy & Leadership, 36(2), 16-23.
  • Peggy Simcic Bronn. 2007. Relationship outcomes as determinants of reputation. Corporate Communications 12, no. 4 (October 1): 376-393.

Cite this Research Paper:

APA Format

Marketing "Buys Ins or Outsourcing" (2011, September 22) Retrieved April 14, 2024, from

MLA Format

"Marketing "Buys Ins or Outsourcing"" 22 September 2011. Web. 14 April. 2024. <>