Mark Zuckerberg, Founder of Facebook Research Paper by AussieGenius

Mark Zuckerberg, Founder of Facebook
A biography of a successful e-business entrepreneur, Mark Zuckerberg, founder of Facebook.
# 144990 | 2,567 words | 10 sources | APA | 2010 | IL

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This paper presents a biography of a successful e-business entrepreneur, Mark Zuckerberg, founder of Facebook. It discusses Zuckberg's conception of Facebook and the steps he took in setting up the site. This paper also covers Facebook's challenges from competitors as well as its achievements and critically discusses Zuckerberg's approach to setting up an e-business. Additionally, a critical self-evaluation by the author of this paper is conducted with regards to his entrepreneurial potential based on a number of factors including existing business knowledge, experience, mindset and other attributes. The second part of this paper presents a description of a potential e-business venture including a feasibility analysis. A sample log book structure with some entries is included in the appendix.

Table of Contents:
Executive summary
Part A
Profile of Mark Zuckerberg
Reflections on Facebook's success
Evaluation off my own entrepreneurial potential
Business knowledge
Technical expertise
Other attributes and behaviours
Part B
My eBusiness venture
Business Name
Mission statement
Business model
Service outline
Feasibility study
Product feasibility:
Industry feasibility:
Appendix A - Log Book Version I

From the Paper:

"Superficially speaking, it appears that Zuckerberg did not put much planning in the creation of the Facebook phenomenon. According to Zuckerberg, the Facebook prototype was the product of a week's coding and was almost canned. The success of the site took Zuckerberg by surprise. Part of Zuckerberg's success could be ascribed to his intense perseverance with his coding. He is quoted as having the ability to sit down for hours on end without interruption working on code segments until they meet his approval. Another useful entrepreneurial skill he utilised when developing Facebook was seeking objective feedback from friends regarding the site.
The business plan for Facebook evolved as the product evolved. Initially Zuckerberg had no interest in creating profits from Facebook. Advertisements on the site were initially supposed to cover the costs of the servers for the site (Mark E. Zuckerberg '06: The whiz behind | The Harvard Crimson)."

Sample of Sources Used:

  • Bruce Barringer, "Preparing Effective Business Plans: An Entrepreneurial Approach: International Edition", Pearson Education Limited, 2008, Australia
  • Facebook - Wikipedia, the free encyclopedia, viewed 4 September 2010,
  • Fletcher, D 2010, Facebook Mania: Privacy Changes for Nearly 500 Million - TIME, viewed 11 September 2010,,8599,1990582-3,00.html
  • Grynbaum, M 2004, Mark E. Zuckerberg '06: The whiz behind | The Harvard Crimson, viewed 9 September 2010,
  • Mark Zuckerberg - Wikipedia, the free encyclopedia , viewed 5 September 2010,

Cite this Research Paper:

APA Format

Mark Zuckerberg, Founder of Facebook (2010, October 22) Retrieved May 28, 2020, from

MLA Format

"Mark Zuckerberg, Founder of Facebook" 22 October 2010. Web. 28 May. 2020. <>