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This paper examines how there is much evidence to support the idea that successful sports teams can increase both student applicants and alumni donations. It also examines how research has shown correlations between the success of college athletics and increased rates of students trying to get into various academic programs offered by colleges and universities. The paper further discusses how schools with successful college athletic programs can reap the benefits of having more alumni to acquire donations, as well as an increase in donations of already established alumni.
From the Paper:"Additionally, having successful athletic programs can generate national recognition. Winning athletic programs can serve potentially as their own marketing campaigns for the school (Frank 2004). In many cases, this recognition is a free or cheap bi-product of the college's initial investment in its sports teams. According to research, "The names of institutions with successful big-time athletic programs appear frequently in the media, making them generally more familiar to prospective students," (Frank 2004:15). The more a team wins the more T.V. coverage that school gets. Sports can then serve as a form of national advertising (Frank 2004). Rather than compiling and funding a separate advertising campaign, schools can bank on their reputation and recognition for having successful sports teams as a way to gain more students and alumni respect. Winning teams are in the news, both on a local and national level (Frank 2004). This then serves as an unprecedented spotlight for national advertising. "
Sample of Sources Used:
- Frank, Robert H. (2004). Challenging the myth. Knight Foundation. Retrieved 23 Oct 2009 at http://www.knightfoundation.org/dotAsset/131763.pdf
- Medema, Samantha. (1008). Alumni donations increase. The Retriever Weekly. Retrieved 24 Oct 2009 at http://www.retrieverweekly.com/?module=displaystory&story_id=3937&edition_id=106&format=html
- Larimore, David. (2007). Non-economic societal impacts of intercollegiate athletics. The Sports Journal. Retrieved 24 Oct 2009 at http://www.thesportjournal.org/article/non-economic-societal-impacts-intercollegiate-athletics
- Porto, Brian L. (2003). A New Season: Using Title IX to Reform College Sports. Greenwood Publishing Group.
Cite this Research Paper:
Major Sports and Alumni Donations (2012, June 08) Retrieved March 29, 2020, from https://www.academon.com/research-paper/major-sports-and-alumni-donations-151371/
"Major Sports and Alumni Donations" 08 June 2012. Web. 29 March. 2020. <https://www.academon.com/research-paper/major-sports-and-alumni-donations-151371/>