Louis Vuitton Moet Hennessy Research Paper by hicaliber

Louis Vuitton Moet Hennessy
This paper examines Louis Vuitton Moet Hennessy (LVMH) practices as one of the premier brands of the world.
# 93941 | 4,052 words | 8 sources | APA | 2007 | US
Published on Apr 15, 2007 in Business (Companies) , Business (Management) , Business (Applied Operations)

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The intent of this paper is to identify, analyze and interpret both internal and external challenges Louis Vuitton Moet Hennessy (LVMH) faces as it manages its five divisions globally. Taking into account internal and external conditions, a series of strategic recommendations are presented in this paper. A SWOT analysis (strengths, weaknesses, opportunities and threats) is used as the framework for completing the internal analysis. In addition, Dr. Michael Porters' determinants of competitive advantage is used for analyzing the external forces on LVMH. This paper defines in detail the conditions of LVMH internally and also describes its condition externally.

Methodology and Executive Summary
LVMH Internal SWOT Analysis
External Analysis Using Porter's Determinants of Competitive Advantage
LVMHs' Value Chain

Sample of Sources Used:

  • The Competitive Advantage of Nations, 1990 - Dr. Michael Porter; Harvard Business Review, from the article of the same name. Boston, MA. March - April, 1990. Pages 73 - 91.
  • LVMH Profile, 2005 - DataMonitor Research. Moet Hennessy Louis Vuitton Profile, September 2005. London, UK.
  • LVMH Q1 2006 Revenue Analysis - LVMH Quarterly Financial Analysts' Briefing. Paris, France. March 2006
  • Porter, 1979 - Harvard Business Review. "How Competitive Forces Shape Strategy" in Harvard Business Review 57, March - April 1979, pages 86-93.
  • LVMH 2005 Annual Report - LVMH Financial Analysts' Briefing. Paris, France. January 2006

Cite this Research Paper:

APA Format

Louis Vuitton Moet Hennessy (2007, April 15) Retrieved December 15, 2019, from https://www.academon.com/research-paper/louis-vuitton-moet-hennessy-93941/

MLA Format

"Louis Vuitton Moet Hennessy" 15 April 2007. Web. 15 December. 2019. <https://www.academon.com/research-paper/louis-vuitton-moet-hennessy-93941/>