Lee Iacocca & Auto Industry Research Paper by The Research Group

Lee Iacocca & Auto Industry
Examines leadership style & marketing strategies of chairman of Chrysler Corp. & his impact on the industry. Politics, competition, federal bail-out, successes & failures.
# 12697 | 4,950 words | 31 sources | 1997 | US
Published on Mar 13, 2003 in Business (Industries)


$19.95 Buy and instantly download this paper now

From the Paper:

"IACOCCA, CHRYSLER, AND THE AUTOMOBILE MANUFACTURING INDUSTRY
Introduction
This research analyzes the leadership style of the former Chrysler Corporation CEO Lee Iacocca, the competitive forces that shaped the automobile manufacturing industry during Iacocca's tenure at Chrysler, and the marketing strategies followed by Chrysler under Iacocca's leadership. The findings of this research are presented in two major sections. The initial section deals with Iacocca's leadership style, while the second section covers both the competitive forces that shaped the automobile manufacturing industry during Iacocca's tenure at Chrysler, and the marketing strategies followed by Chrysler under Iacocca's leadership."

Cite this Research Paper:

APA Format

Lee Iacocca & Auto Industry (2003, March 13) Retrieved June 19, 2019, from https://www.academon.com/research-paper/lee-iacocca-auto-industry-12697/

MLA Format

"Lee Iacocca & Auto Industry" 13 March 2003. Web. 19 June. 2019. <https://www.academon.com/research-paper/lee-iacocca-auto-industry-12697/>

Comments