Kellogg Co. Marketing Analysis Research Paper by hicaliber

Kellogg Co. Marketing Analysis
A critical analysis of the marketing strategy of the Kellogg Company.
# 94020 | 3,214 words | 14 sources | MLA | 2007 | US
Published on Apr 18, 2007 in Business (Companies) , Business (International) , Business (Marketing)


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Description:

This paper discusses the history of the Kellogg Company, with particular attention to its current marketing strategies. The paper examines the four Ps of its marketing strategy (price, promotion, product and placement). The paper concludes by analyzing how Kellogg's products are being managed from a marketing point of view and how this can be improved in the future.

Table of Contents:
Section 1: Description Of The Marketing Environment
Section 2: Description Of The Marketing Mix
Section 3: Critique Of How The Kellogg's Brand Is Being Managed From A Marketing Perspective

Sample of Sources Used:

  • Applbaum, Kalman. The Marketing Era: From Professional Practice to Global Provisioning. New York: Routledge, 2004.
  • Avery, Christine and Diane Zabel. The Flexible Workplace: A Sourcebook of Information and Research. Westport, CT: Quorum Books, 2001.
  • Baltas, George. (2001). "The Effects of Nutrition Information on Consumer Choice," Journal of Advertising Research 41(2):57.
  • Bennett, James T. and Kevin F. Mccrohan. (1993). "Public Policy Issues in the Marketing of Seals of Approval for Food," Journal of Consumer Affairs 27(2):397.
  • Bredahl, Maury E. Competitiveness in International Food Markets. Boulder, CO: Westview Press, 1994.

Cite this Research Paper:

APA Format

Kellogg Co. Marketing Analysis (2007, April 18) Retrieved August 17, 2019, from https://www.academon.com/research-paper/kellogg-co-marketing-analysis-94020/

MLA Format

"Kellogg Co. Marketing Analysis" 18 April 2007. Web. 17 August. 2019. <https://www.academon.com/research-paper/kellogg-co-marketing-analysis-94020/>

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