Jump Free Start Research Paper by The Research Group

Jump Free Start
Market expansion of this portable battery. Discusses product, current marketing situation, competition, environmental factors. SWOT analysis. Product strategy.
# 10289 | 4,500 words | 8 sources | 2001 | US
Published on May 11, 2003 in Business (Marketing)

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From the Paper:

"Executive Summary
Auto Starter is a portable battery which can supply power to any device with a 12-volt adapter. These are commonly found in automobiles (through the cigarette lighter) and Auto Starter can start the engine of a car with a dead battery, or can supplement the power of the car's own battery. In addition, Auto Starter can power other 12-volt devices such as portable refrigerators, laptop computers and cellular phones.

To date, Auto Starter has been marketed through a mail order catalog and the Internet with an emphasis on the auto starting capabilities. By expanding its market reach to include employees who telecommute as well as the leisure market (including recreational vehicle owners), the company should be able to rapidly expand its market reach.
To accomplish this..."

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