Johnson & Johnson's Marketing Mix Research Paper by supercalifragilistic

Johnson & Johnson's Marketing Mix
A review of Johnson & Johnson (JNJ), a recognized global leader and manufacturer of health care products.
# 96922 | 3,003 words | 5 sources | MLA | 2006 | US
Published on Jul 19, 2007 in Business (Companies) , Business (International) , Business (Management) , Business (Marketing) , Advertising (Industry-Specific)


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Description:

This paper reviews and discusses the global leader in health care products, Johnson & Johnson (JNJ). According to the paper, JNJ has over 200 subsidiaries with offices in nearly every nation of the world. The paper reports that Johnson & Johnson has gone through a variety of structural and organizational structures in the last twenty years and today is centered on a market segment-based approach which comprises their consumer, medical devices & diagnostics and pharmaceuticals businesses.

Outline:
Company Description
Business Segments are aligned to Target Markets
Pharmaceutical Segment
Medical Devices & Diagnostics
Consumer
Product Strategy
Pricing Strategies
Distribution Strategy
Promotions and Marketing Communications
Conclusion

Sample of Sources Used:

  • AMR Research (2006) - Pharmaceutical and Life Sciences Industry Overview. AMR Research Alert. Monday June 5, 2006. Hussain Moorai and Roddy Martin.
  • Credit Suisse (2006) - Johnson and Johnson Research Brief. January 24, 2007.New York, NY.
  • Life Science Analytics (2007) - Life Science Analytics Johnson & Johnson Pipeline Report. January 3, 2007. Boston, MA
  • PhRMA (2005) - Pharmaceutical Research and Manufacturers of America (PhRMA) Conference Proceedings. Accessed from the Internet on February 10, 2007 from: http://www.phrma.org/innovation/
  • Founder's Knowledge (2005) -Venture 2006: Companies for Tomorrow. Marketing in Practice". December 7, 2005. Accessed from the Internet on February 10, 2007 from location: http://www.venture.ch/download/veranstaltungen/Founders_Knowledge_Marketing_e.pdf

Cite this Research Paper:

APA Format

Johnson & Johnson's Marketing Mix (2007, July 19) Retrieved March 24, 2023, from https://www.academon.com/research-paper/johnson-johnson-marketing-mix-96922/

MLA Format

"Johnson & Johnson's Marketing Mix" 19 July 2007. Web. 24 March. 2023. <https://www.academon.com/research-paper/johnson-johnson-marketing-mix-96922/>

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