Innovation and Customer Decision-Making Research Paper by Write Fine

Innovation and Customer Decision-Making
A research paper on the influence of innovation on the customer decision-making process, specifically with Apple and iPod products.
# 113259 | 9,057 words | 42 sources | APA | 2009 | US
Published on Mar 25, 2009 in Business (Consumer Behavior)

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The paper attempts to determine the influence that innovation has, if any, on the customer decision-making process using the example of Apple and iPod products. The paper includes a review of the relevant peer-reviewed, scholarly and organizational literature and utilizes a survey to develop timely insights into how innovation can influence undergraduate purchasing decisions. The paper concludes by identifying some significant general trends and patterns in purchase decision behaviors.

Chapter One: Introduction
Chapter Two: Literature Review
Chapter Three: Research Methodology
Chapter Four: Results and Analysis
Chapter Five: Summary and Conclusion

Sample of Sources Used:

  • Amar, A. D. (2002). Managing Knowledge Workers: Unleashing Innovation and Productivity. Westport, CT: Quorum Books.
  • Andrew, C. (2002). Knowledge Clusters and Regional Innovation: Economic Development in Canada. Canadian Journal of Regional Science 25(2): 327.
  • Benz, C. R. and I. Newman. (1998). Qualitative-Quantitative Research Methodology: Exploring the Interactive Continuum. Carbondale, IL: Southern Illinois University Press.
  • Bhattacharya, M. and R. Chatterjee. (2000). Collaborative Innovation as a Process for Cognitive Development. Journal of Interactive Learning Research: 295.
  • Bhaskaran, S. (2006). Incremental innovation and business performance: Small and medium- size food enterprises in a concentrated industry environment. Journal of Small Business Management, 44(1): 64.

Cite this Research Paper:

APA Format

Innovation and Customer Decision-Making (2009, March 25) Retrieved September 26, 2023, from

MLA Format

"Innovation and Customer Decision-Making" 25 March 2009. Web. 26 September. 2023. <>