Innovation and Customer Decision-Making Research Paper by Write Fine
Innovation and Customer Decision-Making
A research paper on the influence of innovation on the customer decision-making process, specifically with Apple and iPod products.
# 113259
| 9,057 words
| 42 sources
| APA
| 2009
| 
Published
on Mar 25, 2009
in
Business
(Consumer Behavior)
$19.95
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Description:
The paper attempts to determine the influence that innovation has, if any, on the customer decision-making process using the example of Apple and iPod products. The paper includes a review of the relevant peer-reviewed, scholarly and organizational literature and utilizes a survey to develop timely insights into how innovation can influence undergraduate purchasing decisions. The paper concludes by identifying some significant general trends and patterns in purchase decision behaviors.
Outline:
Abstract
Chapter One: Introduction
Chapter Two: Literature Review
Chapter Three: Research Methodology
Chapter Four: Results and Analysis
Chapter Five: Summary and Conclusion
Outline:
Abstract
Chapter One: Introduction
Chapter Two: Literature Review
Chapter Three: Research Methodology
Chapter Four: Results and Analysis
Chapter Five: Summary and Conclusion
Sample of Sources Used:
- Amar, A. D. (2002). Managing Knowledge Workers: Unleashing Innovation and Productivity. Westport, CT: Quorum Books.
- Andrew, C. (2002). Knowledge Clusters and Regional Innovation: Economic Development in Canada. Canadian Journal of Regional Science 25(2): 327.
- Benz, C. R. and I. Newman. (1998). Qualitative-Quantitative Research Methodology: Exploring the Interactive Continuum. Carbondale, IL: Southern Illinois University Press.
- Bhattacharya, M. and R. Chatterjee. (2000). Collaborative Innovation as a Process for Cognitive Development. Journal of Interactive Learning Research: 295.
- Bhaskaran, S. (2006). Incremental innovation and business performance: Small and medium- size food enterprises in a concentrated industry environment. Journal of Small Business Management, 44(1): 64.
Cite this Research Paper:
APA Format
Innovation and Customer Decision-Making (2009, March 25)
Retrieved September 26, 2023, from https://www.academon.com/research-paper/innovation-and-customer-decision-making-113259/
MLA Format
"Innovation and Customer Decision-Making" 25 March 2009.
Web. 26 September. 2023. <https://www.academon.com/research-paper/innovation-and-customer-decision-making-113259/>