Globalization Business Strategy Research Paper by Hans

This paper considers to what extent it is possible for multi-national corporations to operate a study global strategy in the context of the contemporary globalized business environment. In analyzing the question, the paper uses of two key academic frameworks in the form of Yip's five levers of global strategy and a PESTLE analysis. First, the paper discusses the difference between a multi-national strategy and a global strategy. According to the paper, before a company can benefit from a global strategy it must first develop a core strategy for a competitive advantage. Next, it gives an in-depth presentation of Yip's approach, listing the necessary elements of a global strategy. Then, the paper addresses how to use a PESTLE analysis that deduce the relevant factors which may affect a firm's ability to enact a global strategy. Each element is described at length. The paper concludes by stating that global strategies are a possibility for some firms, however the practicality of such strategies may be as reliant upon the specific considerations of the industry as they are the desire of strategy makes within an organization.