Global Business Culture Analysis: China Research Paper by Nicky

A comprehensive cultural analysis of China as a foreign market.
# 150831 | 5,289 words | 27 sources | APA | 2012 | US
Published on Apr 26, 2012 in Business (International) , Asian Studies (General)

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The paper identifies the major elements and dimensions of culture in China, including its size, competition in the international market, wages, economy, government trading advantages and cultural values. The paper then looks at religion and business in China and at fraternal respect in the business culture and also provides a comparison with US culture and businesses, with B&Q as a marketing example. Finally, the paper discusses the implications for US businesses in terms of conducting operations and investing in China.

Major Elements and Dimensions of Culture in China
Integration of the Elements by Locals
Comparison with US Culture and Businesses
Culture and the Global Marketplace
Implications for US Businesses Conducting Operations in China

From the Paper:

"Much of this has to do with the fact that a lot of China is rather oppressed and the wages that are paid over there are often much less than are paid in larger Western countries (Mansfield, & Bronson, 1997). This does not mean that China is weak when it comes to trade agreements. China often does not fare as well as some of the larger countries that have been dealing with international trade for a longer period of time, but it does relatively well in the fact that so many of the products that are made there are exported to various other countries for sale (Mansfield, & Bronson, 1997). In general, the United States imports more goods from other countries than it exports to countries around the world (Mansfield, & Bronson, 1997). In other words, there are more labels in the United States bearing the marks of being made in China or other countries than there are labels in other countries on products which have been made in the United States. That means that China is a good place for investment.
"The economy of China, for example, would not collapse if the country was not able to export anything to the United States, because there are many other countries that it can export goods to. The economy of the United States would not collapse if it was no longer able to import anything from China, but the economy would be injured severely because so much comes from China to the United States for retailers and others to sell and make a profit."

Sample of Sources Used:

  • Balfour, Frederik. (2006). B&Q stores: Renovating China's attitudes. BusinessWeek. Retrieved from: htm
  • Bass, Frank M. The Future of Research in Marketing: Marketing Science. Journal of Marketing Research 30, 1 (1993): 1-6.
  • Bogdan, R. C., & Biklen, S. K. (1992). Qualitative research for education: An introduction to theory and methods (2nd ed.). Boston: Allyn & Bacon.
  • Cateora, P.R., & Graham, J.L., (2002) International Marketing 11th Ed. Mc Graw-Hill
  • Coughlan et al. 2001. Predicting affective responses to unexpected outcomes. Organizational Behavior and Human Decision Processes, 85(2), 211-225.

Cite this Research Paper:

APA Format

Global Business Culture Analysis: China (2012, April 26) Retrieved September 20, 2020, from

MLA Format

"Global Business Culture Analysis: China" 26 April 2012. Web. 20 September. 2020. <>