Girl Guides of Canada Research Paper

A strategic management case study on Girl Guides of Canada.
# 151402 | 4,945 words | 19 sources | APA | 2012 | CA
Published on Jun 10, 2012 in Business (Management) , Canadian Studies (Business Issues) , Business (General)

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This paper examines how Girl Guides of Canada can continue to maintain a competitive edge in receiving donations as a non-profit organization. First, the paper gives an overview of the Girl Guides of Canada mission. Then, it addresses the environment for charitable donations to non-profits in the current economic climate. Next, the paper presents the mission states of the GGC, and further describes the brand loyalty felt by Canadian citizens toward this organization. Additionally, the paper explores various macro-economic issues that have affected GGC, especially the recent depression which worked against membership gains with reduced spending on social activities. Statistics are presented which further highlight this point. The paper offers solutions to the challenges faced by GGC, including an e-commerce campaign for donation. Many of these points are illustrated in the numerous charts and graphs found throughout the paper. Finally, the paper makes recommendations for approaching the current financial crisis faced by GGC, which involves a merger with the similar organization. The paper concludes by stating that GGC must also overcome internal obstacles towards a shared corporate culture if the merger is to succeed.


Executive Summary
Company Overview
External Analysis
Competitive Forces
Macro Environment
Internal Analysis
Strategic Options
Business as Usual
Recommendation & Implementation

From the Paper:

"GGC removed physical provincial stores in 2010 to focus on their e-commerce solution. As a uniformed organization, they need to achieve high economies of scale for product production. The threat comes from the high power of GGC's suppliers. The small number of uniforms for each program means less economy of scale cost reductions available from the supplier driving up member costs. GGC's buyer power is low but switching costs are as well and GGC could use negotiation to lower prices. If uniform costs are uncontrolled and prices rise, the switching costs to consumer will decrease and could lead to membership reduction.
"High exit barriers arise when deciding whether to continue operating or programming. GGC members are emotionally attached to this industry and to GGC in particular. There is immense pride and sentimentality towards Guiding and an unwillingness to change the organization. Slowly, GGC is realizing that there is a minimum of assets that are needed to effectively run Guiding in Canada and are looking to divest these interests (Hill & Jones, 2008, p. 52). Unfortunately, this took three years to convince the membership of the rationale for this strategic move meaning more expenses were accrued for excess camp capacity."

Sample of Sources Used:

  • Because I Am A Girl. (2012). "What Can I Do". retrieved on May 4, 2012 from
  • Canadian Council on Social Development. "A Profile of the Labour Market in Canada". retrieved on May 12, 2012 from
  • Canadian Press. (November 2008). "Hold the trans fat! Girl Guides revamp cookie recipe". retrieved on May 1, 2012 from
  • Girl Guides of Canada. "History of Guiding". retrieved on April 14, 2012 from
  • Girl Guides of Canada. (2005). "Mission, Vision, Values, Promise & Law". retrieved on April 14, 2012 from

Cite this Research Paper:

APA Format

Girl Guides of Canada (2012, June 10) Retrieved August 11, 2022, from

MLA Format

"Girl Guides of Canada" 10 June 2012. Web. 11 August. 2022. <>