Franchising - International Real Estate Companies Research Paper

This paper analyzes the franchising strategy as an opportunity of successful overseas expansion for international real estate companies. The paper explores the history as well as the general concept of franchising as an expansion strategy from both the franchisor's and the franchisee's perspective. The paper specifically focuses on the franchising strategies of Engel & Voelkers in the flourishing real estate market in the Middle East. The paper contains an appendix, as well as graphs and tables.

Table of Contents:
Executive Summary Introduction
Literature review
Terms of Reference
Introduction
Franchising - a Method of International Expansion
The Need for Franchising
Advantages of Franchising
Disadvantages of Franchising
Benefits for the Franchisee
Financial Benefits
Becoming a Franchiser
Careful Screening and Selection of the Franchisees
Developing the Franchise Package and the Operational Manual
Marketing the Franchise Package
The Basic Business Concept and Pilot Operations
Developing the Franchisor's Organization
Legal Aspects of Franchising
Franchising in Real Estate
Conclusion
Methodology
Introduction
The Research Process
Research Philosophy
Research Approach
Research Strategy
Time Horizon
Summary
Primary Research
The Interview Questions
Secondary Research
Main Advantages and Disadvantages of Primary and Secondary Research
Research Credibility
Limitations of the Research Methodology
Findings
Introduction
Company Overview
Engel & Voelkers - Franchising
Internal Analysis: Strength and Weaknesses
Engel & Voelkers in the United Arab Emirates - a Big Opportunity
The Real Estate Boom in United Arab Emirates
The "Freehold Zone" Regulations in United Arab Emirates - a Threat
The Impact of the Economic Crisis
The Economy in the Middle East Today
External Analysis: Opportunities and Threats
Conclusion
Recommendations for Engel & Voelkers
Recommendations for Engel & Voelkers Middle East
Appendix