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This paper addresses the link between gender socialization and fashion and how it influences society. The paper provides three specific hypotheses, specifically that fashion trends have a profound impact on gender socialization, that fashion is an agent of change that induces gender to become separate in their identities and socialization behavior, and thirdly, that fashion is the product of media propaganda that usually stereotypes gender behavior. The paper shows that fashion plays an important part in gender socialization both for men and women and reinforces the traditional and stereotyped beliefs about both sexes.
From the Paper:"The growing popularity of teenage magazines in recent years can be estimated by the number of such publications that can be found in the market. These magazines cater to both teenage boys and girls but it appears that teenage magazines for girls are more common than those for boys. Magazines that are available for the latter focus on very specialized topics such as computers, automobiles and/or other such related items whereas those for teenage girls have stereotypic content. They are general interest magazines and as a three-year sample from "Seventeen" magazine indicated, most of the articles are about fashion, beauty, food, decorating and relationships with the opposite sex. Peirce (1990, 1993) who conducted this study believes that it is interesting to note the effects of fashion and beauty on gender and gender roles - the message communicated through most of these non-fictional pieces is that a girl's only job is to look good and to find herself a man who can take care of her. She in turn is required to take care of her home and family along with being a good mother. In short the large proportion of fashion and beauty content in these magazines serve to objectify women. These magazines construct shallow worlds for teenage girls, which they must live in for the rest of their lives if they want to live up to societal expectations."
Cite this Research Paper:
Fashion and Gender Socialization (2003, October 09) Retrieved May 28, 2022, from https://www.academon.com/research-paper/fashion-and-gender-socialization-36495/
"Fashion and Gender Socialization" 09 October 2003. Web. 28 May. 2022. <https://www.academon.com/research-paper/fashion-and-gender-socialization-36495/>