Ethics in Advertising in Beauty Industry Research Paper by The Research Group

Ethics in Advertising in Beauty Industry
Provides an industry overview and a look at natural vs. botanical products. Examining issues of testing, chemicals, shareholder theory, complaints, theory of social objectives & responsibility. Includes charts.
# 13523 | 4,725 words | 31 sources | 1999 | US
Published on Jun 27, 2003 in Business (Industries) , Advertising (Industry-Specific)

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From the Paper:

Problem Statement
The "beauty" industry is comprised of multiple and somewhat diverse players. Included in this industry are cosmetics, nutritional beauty products, the purveyors of products and services designed to improve appearance (exercise machines, hair pieces, consulting services, cosmeticians, and even physicians), and many others.

The cosmetics segment of the beauty industry produces and markets both cosmetics and toiletries?personal care goods (Royce, 1994). Cosmetics are by and large discretionary products. Thus, retail sales are heavily influenced by both advertising and new product introductions). Product differentiation through advertising is essential in the .."

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