E-Commerce and Mass Customization Research Paper by Nicky

E-Commerce and Mass Customization
An exploration of the impact of e-commerce on mass customization and revenue growth.
# 148602 | 4,029 words | 13 sources | MLA | 2011 | US
Published on Oct 27, 2011 in Business (Companies) , Computer and Technology (General)


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Description:

The paper explores how e-commerce systems and their resulting strategies are augmented and strengthened by mass customization's most prevalent implementations, product configuration and quote-to-order. The paper does this by comparing how Dell and Gateway rely on e-commerce systems to accomplish their strategic plans, achieve significant revenue growth and attain their mission statements. The paper highlights how Dell and Gateway illustrate what state-of-the-art e-commerce systems are evolving to, as each has a unique and extraordinary approach to integrating e-commerce into their quote-to-order and build-to-order process for customizing PCs, laptops and servers.

Outline:
Executive Summary
Introduction
Developments in e-Commerce Systems as They Relate to Mass
Customization
Evaluating the e-Commerce Strategies of Dell Computer and How They Make Mass Customization Pay
The use of e-Commerce Strategies At Gateway To Deliver Exceptional Experiences
Conclusion

From the Paper:

"To the early adopters of e-commerce, mass customization represented an opportunity to take their unique, highly differentiated business models and propagate them globally. From PC manufacturers including Dell, Gateway, IBM and others to consumer good producers including Nike with their NikeID project, to financial services firms (Turowski, 69) mass customization allowed companies to sell online while also tailoring products and services to the unique needs of their customers. Across these industries the lessons learned from using e-commerce as the strategic platform for launching mass customization strategies online globally form the foundation of this analysis."

Sample of Sources Used:

  • Michel Aldanondo, Elise Vareilles. "Configuration for mass customization: how to extend product configuration towards requirements and process configuration. " Journal of Intelligent Manufacturing 19.5 (2008): 521-535.
  • Josh Bernoff, Charlene Li. "Harnessing the Power of the Oh-So-Social Web" MIT Sloan Management Review 49.3 (2008): 36-42.
  • Kamal K Bharadwaj, Mohammad Yahya H Al-Shamri. "Fuzzy computational models for trust and reputation systems. " Electronic Commerce Research and Applications 8.1 (2009): 37-47.
  • Louis Columbus. Configuration Is the Heart of Customer Fulfillment for Complex Product Manufacturers. March, 2003. In AMR Research Editing Services (Ed.), AMR Research Series. Boston: AMR Research.
  • Benedict G C Dellaert, Pratibba A Dabholkar. "Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options. " International Journal of Electronic Commerce 13.3 (2009): 43.

Cite this Research Paper:

APA Format

E-Commerce and Mass Customization (2011, October 27) Retrieved February 25, 2021, from https://www.academon.com/research-paper/e-commerce-and-mass-customization-148602/

MLA Format

"E-Commerce and Mass Customization" 27 October 2011. Web. 25 February. 2021. <https://www.academon.com/research-paper/e-commerce-and-mass-customization-148602/>

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