E-Business at Dell Computer Corporation Research Paper by Champ

E-Business at Dell Computer Corporation
An analysis of the success of Dell Computer Corporation's unique direct selling model combined with build-to-order manufacturing.
# 99077 | 2,751 words | 9 sources | MLA | 2007 | US


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Description:

This paper discusses Dell Computer Corporation's vision statement and its mission statement. It describes its unique competitive differentiators and its go-to-market strategies on serving customers through their direct selling model. The paper describes how Dell's unique direct selling model combined with build-to-order manufacturing has made the company so successful in the market.

Table of Contents:
Introduction
Dell's E-Business Analytics Strategy: Foundation for Product Customization
Best Practices in e-business: All about Integration The End Game: Dell's Mass Customization Strategy Conclusion: Analysis and Recommendations of Dell's E-Business Strategies

From the Paper:

"- Only after all the integrations are in place, and the state engines created to specifically track the performance of these systems in synchronization with one another should Dell attempt to re-design their website front-end. What is immediately clear from evaluating their website however is that the approach to managing product selections that invoke a rules-based model needs to be changed to be much more efficient,. Dell needs to move away from a rules-based model driving their site to a constraint engine that is faster, more accurate and does not take so long to react to a specific products' definition."

Sample of Sources Used:

  • AMR Research (2005) - The Handbook of Becoming Demand Driven. AMR Research Report October 6, 2006. Accessed with permission from the publisher. Lora Cecere, Roddy Martin, Debra Hofman.
  • AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on May 4, 2007 from: http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf
  • Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on May 4, 2007: http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf
  • Columbus (2001) - Defining Your Direction In Guided Selling. AMR Research Report. October, 2001. Retrieved from the Internet on May 4, 2007: http://www.lwcresearch.com/filesfordownloads/DefiningYourDirectioninGuidedSellin.pdf
  • Columbus (2002) - The Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retrieved from the Internet on May 4, 2007: http://lwcresearch.com/filesfordownloads/SellSideECommerceMarketIsAllAboutIntegration.pdf

Cite this Research Paper:

APA Format

E-Business at Dell Computer Corporation (2007, October 29) Retrieved August 18, 2022, from https://www.academon.com/research-paper/e-business-at-dell-computer-corporation-99077/

MLA Format

"E-Business at Dell Computer Corporation" 29 October 2007. Web. 18 August. 2022. <https://www.academon.com/research-paper/e-business-at-dell-computer-corporation-99077/>

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