E-Banking in China Research Paper by Neatwriter

This paper explains that viewing the Internet as only a marketing tool is a vast mistake because the Internet has vast applications to making the way of doing business not only easier and less costly, but also completely different than traditional banking. The author points out that Chinese banks, like the China Merchant Bank, will be able to strengthen relationships with existing customers by allowing them to access via its Website previously inaccessible decision-support information, such as detailed account reports, product specifications and interest rate comparisons at their own convenience. The paper, using many strategy analysis tools, concludes that e-banking is a viable solution to the problem of escalating costs of human tellers dealing with smaller depositors; therefore, Chinese banks, who are focused on ROI (return-on-investment) in order to prioritize and evaluate its goals, should develop an e-strategy.

Table of Contents
Introduction
Overall Review of E-Banking Industry
Customer Loyalty
Customer Needs and Meeting Them
Strategy for Building Customer Loyalty
China Merchant Bank
Risk Prevention in E-Banking of China
From the Technical View
E-Supply Chain Management
Procurement
Enterprise Resource Planning (ERP)
From the Managerial View
Strategic Plan
SWOT Assessment
Porter Five Forces
Porters Five Force Model
Customer Bargaining Power - High
Threat of Substitute Products and Services - Emerging
Supplier Bargaining Power--low
Threat of New Entrants - Emerging
The Overall Level of Rivalry - Moderate
Value Chain Model
Conclusions