Dell in China
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This paper discusses the strategies Dell computers has used in its entry into the Chinese marketplace. The paper gives a brief overview of the changing Chinese economy and the potential difficulties faced when entering this market. Next, the paper discusses the Chinese consumer's computer needs and preferences, including Dell's competition in China. Finally, the writer examines why Dell has been successful in China. Many of these strategies are consistent with Dell's marketing worldwide, which include excellent products and technical service, which result in customer loyalty.
Sample of Sources Used:
- Dashan, Xu. China's Economy to Grow 8% Annually from 2006 to 2010. 21 March 2006. 05 Sept. 2006. <http://www.chinadaily.com.cn/english/doc/2005-03/21/content_426718.htm>.
- Muthukumar, R. and Manda, S. (2004). Dell in China: The Strategic Rethinking ICFAI Business School Case Development Center. Hyderabad, India: ICFAI University Press.
Cite this Research Paper:
Dell in China (2007, May 16) Retrieved December 11, 2019, from https://www.academon.com/research-paper/dell-in-china-95128/
"Dell in China" 16 May 2007. Web. 11 December. 2019. <https://www.academon.com/research-paper/dell-in-china-95128/>