Definitions of Marketing Research Paper by ResearchRiter

Definitions of Marketing
A discussion of trends in marketing.
# 122335 | 2,000 words | 34 sources | 2008 | US
Published on Dec 01, 2008 in Business (Marketing)

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This paper examines traditional definitions of marketing through the years, showing the evolution of the marketing concept that predated Vargo and Lusch's "new dominant logic." Vargo and Lusch's views are examined and analyzed, and a conclusion summarizes the paper's points. Models are included.

From the Paper:

"Marketing has long been fixated on the tangible i e the production and exchange of tangible goods. (Lusch Vargo Malter) Marketing authorities Stephen L. Vargo and Robert F. Lusch however regard.this goods-centered approach as an old paradigm. They point out that the.goods-centered approach was focused on the distribution and exchange of commodities and manufactured products with its foundational structure in economics. (Vargo Lusch) Marketing was viewed as a decision-making activity directed at satisfying the customer at a profit by targeting a market and then making..."

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