Customer Service at JetBlue Airways Research Paper by supercalifragilistic

Customer Service at JetBlue Airways
An overview of customer service and how it adds value for JetBlue Airways.
# 97781 | 2,897 words | 5 sources | MLA | 2007 | US
Published on Aug 31, 2007 in Business (Companies) , Business (Applied Operations)

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This paper examines how regional airline carriers can gain a competitive edge by providing quality customer service with a smile and how JetBlue Airways is evidence of this in action. In order to determine what JetBlue is doing right and what others are doing wrong in terms of the relationship between the company's crew members and its customers, and how these serves add value for the company, this paper provides an analysis of the case study, "JetBlue Airways - Adding Value." It also includes a critical review of the relevant peer-reviewed literature concerning this carrier and its customer service approach. A summary of the research and important findings are presented in the conclusion.

Review and Discussion

Sample of Sources Used:

  • Ashby, M. D., & Miles, S. A. (2002). Leaders talk leadership: Top executives speak their minds. New York: Oxford University Press.
  • Couldry, N., & Mccarthy, A. (2004). Mediaspace: Place, scale, and culture in a media age. New York: Routledge.
  • De Neufville, R. (2006). Planning airport access in an era of low-cost airlines. Journal of the American Planning Association, 72(3), 347.
  • De Pelsmacker, P., & Kitchen, P. J. (2004). Integrated marketing communications: A primer. New York: Routledge.
  • Doganis, R. (2001). The airline business in the twenty-first century. London: Routledge.

Cite this Research Paper:

APA Format

Customer Service at JetBlue Airways (2007, August 31) Retrieved February 27, 2020, from

MLA Format

"Customer Service at JetBlue Airways" 31 August 2007. Web. 27 February. 2020. <>