Cruise Line Industry Research Paper by hicaliber

Cruise Line Industry
This paper presents a market analysis of the cruise line industry.
# 95233 | 1,844 words | 11 sources | APA | 2007 | US
Published on May 18, 2007 in Business (Industries) , Business (Marketing) , Business (Business Plans) , Tourism (General)

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This work evaluates the cruise industry, specifically the Carnival Cruise, Norwegian Cruise and Royal Caribbean companies. The evaluation uses Porter's Five Forces model to explore competition in the industry, the bargaining power of suppliers and the bargaining power of consumers. It also addresses whether the industry has substitute products and if there are new entrants into the industry. This work additionally answers the question of 'how intense is the rivalry' and whether there is a forecasting method that can be used to predict where the industry is going.

Porter's Five Force Analysis
Porter's Five Force Analysis Summary

Includes charts and graphs
Figure 1 - Forecasted Value Worldwide per Segment, Hotels, Resorts and Cruise Lines (in billion dollars) 2003-2008
Figure 2
Average Growth Rate 1980 - 2004
Figure 3
Passengers Percentage Change 1974 -2004
Figure 5 Cruise Ship Order Book as of January 1, 2004

Sample of Sources Used:

  • Which Way is the Travel Industry Headed? (2005) eMarketer. 14 Nov 2005 Online available at:
  • Robertson, Graeme (2006) Cruise Ship Tourism Industry Lighthouse Foundation for the Seas and Oceans. Online available at:
  • New Breed of Travelers (2006) Abacus International 25 Feb 2006 Online available at:
  • The World Cruise Shipping Industry to 2020 (2005) Bharat Book Bureau Online available at:
  • Eberhold, William B. (2005) Cruise Industry in Figures. Business Briefing, Global Cruise 2004.

Cite this Research Paper:

APA Format

Cruise Line Industry (2007, May 18) Retrieved June 07, 2023, from

MLA Format

"Cruise Line Industry" 18 May 2007. Web. 07 June. 2023. <>