Corporate Issues in PepsiCo's Global Supply Chain Research Paper by ABCs

Corporate Issues in PepsiCo's Global Supply Chain
This paper discusses the diversification strategies and global supply chain of the PepsiCo company.
# 113108 | 5,398 words | 15 sources | MLA | 2009 | US
Published on Mar 18, 2009 in Business (Companies) , Business (International) , Business (Applied Operations)

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This paper identifies and analyzes corporate issues in PepsiCo's global supply chain. The paper discusses the background of the company and shows how it has managed to develop suitable and diversified strategies to ensure its international success. Recommendations for the further development of the PepsiCo company are also provided.

Table of Contents:
Company Background
Identification of Issues
Analysis of Issues
PepsiCo's Competition
Environmental and Safety Issues
Association to Junk

From the Paper:

"Relative to the problem of fierce competition, PepsiCo should put aside its rivalry with the Coca-Cola Company and should focus more on the market demands. In this order of ideas, they should not copy and adapt the strategies implemented by the leader of the beverage industry, but they should constantly conduct market research and identify new trends and demands forwarded by the customers. Foremost, they should invest more in product development and improvement in order to satisfy customers' needs and wants even before they become aware of their existence."

Sample of Sources Used:

  • Estes, J., Coke and Pepsi: Respectful Competition, PR in the News, Public Relations, July 8, 2006
  • Eyre, C., Pepsi's Mysterious Merger Attempt Unconfirmed, Daily Beverage, July 23, 2007
  • Fields, H., Coke vs. Pepsi - How Does Your Brain React to Soft Drinks?, U.S. News and World Report, October 25, 2004
  • Gentleman, A., Coke and Pepsi Stumble in India - Partial Bans Remain on Products, The International Herald Tribune, August 23, 2006
  • Warner, M., Critics Say Soda Policy for Schools Lacks Teeth, The New York Times, August 22, 2005

Cite this Research Paper:

APA Format

Corporate Issues in PepsiCo's Global Supply Chain (2009, March 18) Retrieved June 05, 2020, from

MLA Format

"Corporate Issues in PepsiCo's Global Supply Chain" 18 March 2009. Web. 05 June. 2020. <>