Consumer Behavior at McDonald's Research Paper by Ace writers

Consumer Behavior at McDonald's
A study into the nature of consumer behavior in England using McDonald's as an example.
# 46813 | 7,050 words | 15 sources | MLA | 2004 | US
Published on Jan 21, 2004 in Business (Companies) , Business (Consumer Behavior)

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This paper aims to analyze consumer behavior patterns in the United Kingdom, since consumer behavior plays such a large role in the success of all fast food restaurants around the world. The paper begins by looking at the importance of the study, in general, and why understanding consumer behavior is relevant. This is followed by a close analysis of the consumer behavior involved in making fast food decisions, health and environmental issues, social and economic impacts.

From the Paper:

"In addition to subcultures, every society has some type of social class structure. Social classes are mostly permanent divisions in a society whose members share similar values, interests, and behaviors. Social class is not determined by a single factor such as income but is measured as a combination of occupation, income, education, wealth, and other factors. Marketers must pay attention to social class because people within a given social class often demonstrate similar behaviors, including buying behavior. Social classes show distinct product and brand preferences in many areas, including clothing, home furnishings, food choices, and more."

Cite this Research Paper:

APA Format

Consumer Behavior at McDonald's (2004, January 21) Retrieved February 03, 2023, from

MLA Format

"Consumer Behavior at McDonald's" 21 January 2004. Web. 03 February. 2023. <>