Consumer Behavior and Selective Attention Research Paper by ezmayerin
Consumer Behavior and Selective Attention
A look at the process of selective attention and how it relates to consumers.
# 93663 | 1,271 words | 18 sources | APA | 2007 |
Published on Mar 25, 2007 in Psychology (Behaviorism) , Advertising (Industry-Specific) , Psychology (Case Studies)
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This paper describes some of the main theories of selective attention as well as how the selective attention process affects consumers. The paper relates this to advertising, marketing and psychology.
From the Paper:"Selective attention has been the focus of several different theories, which have developed over the years with better understanding of the process and of consumers. Anne Treisman describes selective attention as 'the basic features of interest that consumers respond to' (Attention and Effort), in order to obtain information. A feature is a specific characteristic on a dimension that people analyse during the process of perception. Treisman suggests that 'objects have elementary features that we attend to immediately and automatically' . She believes that the features combine to create an impression of a distinctive object. "
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Cite this Research Paper:
Consumer Behavior and Selective Attention (2007, March 25) Retrieved June 03, 2023, from https://www.academon.com/research-paper/consumer-behavior-and-selective-attention-93663/
"Consumer Behavior and Selective Attention" 25 March 2007. Web. 03 June. 2023. <https://www.academon.com/research-paper/consumer-behavior-and-selective-attention-93663/>