Compaq Strategic Audit
This research paper presents a strategic audit of Compaq Computer Company, describing the internal situation of the company as well as the external factors shaping goals, strategy and implementation in the current business environment.
# 6995 | 6,565 words | 32 sources | APA | 2002
Published on Feb 07, 2003 in Business (Companies) , Business (Statistics) , Business (Management) , Business (Marketing) , Computer and Technology (General)
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This paper discusses the company in terms of production and operations, with consideration to how marketing, finance, human relations and Information services contribute to the scenario. Also discussed is the company's need to remain competitive while integrating with Hewlett Packard following the merger of the two companies.
From the Paper:"Compaq Computer Corporation was founded in 1982 by a group of disgruntled Texas Instrument employees who felt they could run a better company and make better products on their own. Led by Joseph "Rod" Canion, they set out to build personal computers and digital products compatible with the IBM industry-standard architecture which would be technologically superior to those available at the time.
Compaq quickly built a reputation in the personal computer market for providing powerful and reliable systems, setting standards the other, more established computer companies ended up following. Compaq experienced initial huge success and growth, becoming the first company in history to reach $2 billion in sales after only five years in business. Factors contributing to this achievement included an underlying young and dynamic digital culture, enabling Compaq was able to take advantage of the exponential market growth and high visibility of the industry through sales and serving of products such as desktop personal computers, laptops and notebook computers ("Managing," 1988)."
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