Club Promoters - Strategic Keys to Success Research Paper by Nicky

A look at the role of club promoters in the clubbing industry.
# 145369 | 3,581 words | 7 sources | APA | 2010 | US
Published on Nov 05, 2010 in Business (Industries) , Communication (Public Relations)

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This paper examines the role of club promoters and their competitive strategy in attracting customers to the establishments they represent. First, the paper gives a general look at the clubbing industry, pointing out the the intensified competition in the industry in recent years. Next, the emerging role of the club promoter is described as being a response to this competition. The promoter's purpose is to attract new customers and generate loyalty from the already existent customer base. Finally, various marketing strategies used by club promoters to attract customers are listed.
These include special events and entertainment, and good customer relations. The paper concludes with a discussion of the relationship between the club promoter and the club owner.


About Club Promoters
Marketing Strategies of Club Promoters
Negotiating with the Club Management/ Owner

From the Paper:

"An interesting example in this direction is given by the clubbing industry. However clubs do sell material products, such as sodas, coffee or alcohol based beverages, they primarily function due to the services they offer. In this instance then, clubs sell the possibility to have a good time, to hang out with friends, to listen and dance to some good music or even to view a concert. Clubs also help individuals make a fashion statement and offer their target market a sense of belonging. To explain the sense of belonging, take the example of 25 year old attorney. At work, she has to be professional; at home, she has to be responsible; but at night, she may go the club and hang out with the people she wants, those with whom she shares common interests outside work or domestic chores."

Sample of Sources Used:

  • Brophy, C., Jobs in the Music Industry, Chris Brophy
  • Hutton, F., 2006, Risky Pleasures?: Club Cultures and Feminine Identities, Ashgate Publishing Ltd.
  • Kent, S., 2002, Odd Jobs: Unusual Ways to Earn a Living, Kogan Page Publishers
  • Malbon, B., 1999, Clubbing: Dancing, Ecstasy and Vitality, Routledge
  • Sanders, B., 2006, Drugs, Clubs and Young People: Sociological and Public Health Perspectives, Ashgate Publishing Ltd.

Cite this Research Paper:

APA Format

Club Promoters - Strategic Keys to Success (2010, November 05) Retrieved August 08, 2020, from

MLA Format

"Club Promoters - Strategic Keys to Success" 05 November 2010. Web. 08 August. 2020. <>