Car Rental Offers Research Paper by LillyB

A comparison of car rental company web offers and car rental portals in terms of price, location, car classifications, time periods and availability.
# 115499 | 5,472 words | 13 sources | APA | 2007 | DE
Published on Jul 25, 2009 in Business (Companies) , Business (Information Mgmt. and Systems) , English (Comparison)


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Description:

This paper compares car rental company web offers and car rental portals. It specifically focuses on price, location, car classifications, time periods, as well as availability. The paper analyzes the websites of the chosen car rental portals and car rental web offers and presents an interview with an intern of CarDelMar that was conducted via email in order to answer questions that arose from the research. The paper contains numerous graphs and figures.

Table of Contents:
Executive Summary
List of Tables
List of Figures
List of Used Abbreviations
Introduction
Description of Research
Car Rental Company Web Offers
Car Rental Portals
Places
Car Sizes
Time Period
Methodology
Car Rental Company Web Offers
Small Cars
Medium Sized Cars
Large Cars
Car Rental Portals
Small Cars
Medium Sized Cars
Large Cars
Locations
Small Cars
Medium Sized Cars
Large Cars
Findings
Average Company Prices
Cars Rental Portals vs. Car Rental Web Offers
Average Location Prices
Cars for Rent
Pricing Strategy
Warsaw most expensive Location
Limitations
Different car models for the classes
Different Features of Cars
Later Payment
Restricted Amount of Locations
Availability of Cars
Conclusion and Recommendation
Conclusion
Strategic Recommendations
Appendix A: Interview
Appendix B: Tables

From the Paper:

"When searching through the internet or through articles in magazines, only car rental portals are analyzed. However, those ones are just evaluated by e.g. insurance, service and quality of the car. What should be of even more importance are the prices offered by the companies renting out cars. This assignment is to show if car rental portals with a car pool can with compete with companies that offer the rental cars through the world wide web in regard to price. The comparison of prices between car rental portals and car rental web offers is the main focus of this assignment. However, the different prices for the rent of cars in the various cities of chosen European countries might be an interesting discovery as well."

Sample of Sources Used:

  • Aaker, David A.; Kumar, V.; Day, George S. (2001) "Marketing Research" 7th ed. Published by John Wiley & Sons, inc.; New York (USA)
  • ACRISS - Association of car rental industry systems standards (15.06.2007) "The Industry Standard Car Classification Code" available from: http://www.de.acriss.org/reference/
  • Autoeurope (25.05.2007) available from: http://www.autoeurope.de/
  • Avis (28.05.2007) available from: http://www.avis.de
  • http://www.avis.de/avisonline/de/avis.nsf/fTopFrameSets/79053263AAE51FDCC1256F950072D7FC?OpenDocument&~Default&_S1_79053263AAE51FDCC1256F950072D7FC_N2_N3

Cite this Research Paper:

APA Format

Car Rental Offers (2009, July 25) Retrieved October 03, 2023, from https://www.academon.com/research-paper/car-rental-offers-115499/

MLA Format

"Car Rental Offers" 25 July 2009. Web. 03 October. 2023. <https://www.academon.com/research-paper/car-rental-offers-115499/>

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