Buyer Behaviour and Body Modification Research Paper by Kien

Buyer Behaviour and Body Modification
A research paper looking at the motivations behind peoples' choice to choose body modification such as tattooing, body piercing, liposuction etc.
# 153551 | 3,252 words | 20 sources | APA | 2013 | KE
Published on Jun 12, 2013 in Business (Consumer Behavior) , Medical and Health (General)


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Description:

This paper explains how body modification has gained popularity in recent years and how businesses offering services such as body piercing, tattooing, breast implantation, liposuction and rhinoplasty has grown. The study carried out in this paper focuses on the motivations that lead people to take up these options and aims to establish the trends by assessing opinions and perceptions of three individuals on six pre-identified forms of body modification. After providing the conclusions it also offers some recommendations.

Outline:
Introduction
Findings
Forms of body piercing
Body piercing
Tattoo
Lifting
Rhinoplasty
Liposuction
Breast Augmentation
Respondents interviewed
1st respondent
2nd respondent
3rd respondent
Theoretical analysis of participant responses
Motivation theory
Values theory
Self and self identity
Conclusion
Recommendations
Characteristics of potential consumers
Attracting consumers
Reference List

From the Paper:

''In the contemporary world, body modification has gained popularity as many people seek to modify and alter their personal images to suit their internalized self-perception. In effect, the market share for businesses offering body modification services such as body piercing, tattooing, breast implantation, liposuction and Rhinoplasty among others has greatly expanded. Individuals seeing for these services are motivated by diverse forces ranging from a desire to accomplish their intrinsic needs to achieving an identity through altering their appearance in a certain way. The paper focuses on the motivations that lead people into choosing certain forms of body modifications and how they arrive at these decisions. The paper seeks to establish these trends by assessing opinions and perceptions of three individuals on six pre-identified forms of body modification. Individual characteristics of the chosen participants vary in terms of gender, age and cultural background. The selected participants rank Rhinoplasty, body piercing, lifting, lipoplasty, breast augmentation and tattooing from the highest to the lowest in terms of their preference.''

Sample of Sources Used:

  • Lantos, G. P. (2010). Consumer Behavior in Action. New York: M.E. Sharpe.
  • Lichtenberg, J. D. (2011). The Influence of Values and Value Judgments on the Psychoanalytic Encounter. Retrieved March 30, 2011, from http://www.pep-web.org/document.php?id=pi.003.0647a
  • Lind, A., & Brzuzy, S. (2008). Battleground: M-Z. Westport: Greenwood Publishing Group.
  • Markus, H. R., & Kitayama, S. (2008). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review , 98 (2), 224-253.
  • Pitts, V., & Pitts-Taylor, V. (2003). In the flesh:the cultural politics of body modification. Hampshire: Palgrave Macmillan.

Cite this Research Paper:

APA Format

Buyer Behaviour and Body Modification (2013, June 12) Retrieved November 22, 2019, from https://www.academon.com/research-paper/buyer-behaviour-and-body-modification-153551/

MLA Format

"Buyer Behaviour and Body Modification" 12 June 2013. Web. 22 November. 2019. <https://www.academon.com/research-paper/buyer-behaviour-and-body-modification-153551/>

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