Business Strategy of Ray Kroc Research Paper by serendipity

Business Strategy of Ray Kroc
Presents a biography of the brain behind McDonald's business success, Ray Kroc, paying particular attention to his leadership qualities.
# 50358 | 5,000 words | 6 sources | APA | 2004 | US
Published on Apr 13, 2004 in Business (Companies) , Business (Management)

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In a highly competitive world, business strategy is vital to success and, as demonstrated by some individuals, an ordinary business can be converted into a massive chain of outlets on an international scale. An example of this kind of success is Ray Kroc's McDonald's, which developed from a relatively small fast-food company into a fast-food chain with outlets in nearly every corner of the world. The paper discusses the reasons behind this incredible business success story, focusing on the qualities in the man, Ray Kroc, such as vision, authority, and perseverance, which made McDonald's what it is today.

From the Paper:

"Two particular accounts that have been remembered about his authoritative attitude include the time that he fired an employee for not wearing properly polished shoes. The second account that is remembered is the time that he nearly fired a manager for not having enough of what he called "potential" (Kroc & Anderson, 1990). This authoritative attitude is one that can so easily be associated with cruelty and lack of consideration for employees. However, this action demonstrates the standards that Kroc expected to maintain without any exceptions being made."

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