Business Strategies for Ergonomity Research Paper by AussieGenius

Business Strategies for Ergonomity
A business plan for Ergonomity, an e-business focusing on ergonomic treatment and prevention of workplace injuries.
# 145093 | 3,403 words | 14 sources | APA | 2010 | IL
Published on Oct 25, 2010 in Business (Companies) , Law (Labor) , Business (Business Plans)

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This paper features a business plan for Ergonomity, an e-business focusing on ergonomic treatment and prevention of workplace injuries, and outlines the strategies the company can use to create competitive advantage in its market. The paper explains that Ergonomity's business strategy is to create revenues and profits by selling cutting edge training materials to large corporate and government clients, as well as selling advertising space on its website to private physiotherapy practices around Australia. The paper provides an overview of the health industry in Australia, assessing potential competitors and future trends that may impact Ergonomity's success. The paper also includes a marketing plan that details how Ergonomity intends to compete for companies' advertising and training budgets, and explores the current market behavior and segmentation of the healthcare market. This paper contains illustrative tables and an appendix.

Executive Summary
Brief Overview of Ergonomity
Strategic Industry Analysis
Industry overview and analysis
Assessment of other participants
Assessment of future industry growth and trends
Strategic Market Analysis
Current general market behavior and specifically for Ergonomity's offering
Market segmentation
Analysis of competition and how Ergonomity will create competitive advantage
Strategic Marketing Plan
Strategic marketing hierarchy
Marketing strategies
Sales Promotion
Advertising and Public Relations
Organizational Structure
Management team
Board of Directors
Professional Advisory Board
Appendix A - Log Book Version 2

From the Paper:

"Additionally, Ergonomity intends to target large corporate and government entities with offers to provide useful training media to decrease the incidence of workplace injuries. According to the workers' compensation scheme in NSW, Workcover, in the 2004-2005 financial year, $265 million of compensation payments were made for workplaces injuries alone (not including occupational diseases). By using Ergonomity's cutting edge treatment and training media to increase awareness of occupational health and safety, these organisations can reduce the incidence of workplace injury and thus reduce insurance premiums to be paid. The statistics clearly show that the highest number of injuries was recorded in the 40-49 age bracket, whilst the highest incidence of injury was in the 60-64 age bracket. The latter is set to increase further as the workforce ages in line with the general population. Specifically physiotherapy rehabilitation for workplace injuries is reported by WorkCover to have increased from $13 million in 1988/1989 to almost $69 million in 2003/2004 (Statistical Bulletin)."

Sample of Sources Used:

  • 1309.0 - Australia at a Glance, 2008, viewed 11 October 2010,
  • 8552.0 - Physiotherapy Services, Australia, 1997-98, viewed 8 October 2010, -
  • ACT Workers Compensation Scheme 2003/2004 to 2007/2008, viewed 8 14 October 2010,
  • Bruce Barringer, "Preparing Effective Business Plans: An Entrepreneurial Approach: International Edition", Pearson Education Limited, 2008, Australia
  • Classics in the History of Psychology -- A. H. Maslow (1943) A Theory of Human Motivation, viewed 13 October 2010,

Cite this Research Paper:

APA Format

Business Strategies for Ergonomity (2010, October 25) Retrieved April 21, 2024, from

MLA Format

"Business Strategies for Ergonomity" 25 October 2010. Web. 21 April. 2024. <>