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This paper discusses the diversification of businesses. It looks at possible reasons for diversification in businesses in general and then focuses on the reasons behind the diversification of Boeing in the 1990s. The paper discusses the ways in which the diversification of Boeing was successful and improved the quality of their business, as well as details the management of the organization.
From the Paper:"The effects of the diversification campaign begun in the 1990s were felt immediately after its launch. For example, in 1995, 71 % of the company's revenues were obtained from commercial airplanes and from Boeing's presence in this industry, while in 2000, this was down to 61 % . This means that in the period from 1995 to 2000, Boeing's acquisitions and diversification campaign already amounted for 10 % of the organization's overall revenues. This is expected to continue in the future as well, covering the areas already mentioned."
Sample of Sources Used:
- Singh, Manohar; Mathur, Ike; Etebari, Ahmad. Implications of the Trend and Performance of Business Diversification: An Empirical Investigation. On the Internet at http://www.unh.edu/acfi/ae-singh.pdfPage 18.
- Arndorfer, James B. Search for smaller game. Chicago Business. 2001. On the Internet at http://www.chicagobusiness.com/cgi-bin/article.pl?portal_id=152&page_id=1028&format=boeing
- THE AIRCRAFT INDUSTRY DEFINED. The Industrial College of the Armed Forces. On the Internet at http://www.ndu.edu/icaf/industry/2000/aircraft/aircraft2.htm
- Connexion by BoeingSM. The BOEING website. On the Internet at http://www.boeing.com/employment/whatWeDo/connexion.html
- On the Internet at http://www.boeing.com/companyoffices/aboutus/execprofiles/mcnerney.html
Cite this Research Paper:
Boeing (2007, February 15) Retrieved January 23, 2020, from https://www.academon.com/research-paper/boeing-92153/
"Boeing" 15 February 2007. Web. 23 January. 2020. <https://www.academon.com/research-paper/boeing-92153/>