BI Systems Development and Communication Research Paper by Nicky

BI Systems Development and Communication
In-depth research into business information systems development for Killeen Estate Pty Ltd.
# 128392 | 6,830 words | 22 sources | APA | 2010 | US

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This paper offers in-depth analysis into the business systems and a Customer Relationship Management (CRM) solution for the company of Killeen Estate Pty. Ltd. The paper includes an assessment of the company's current systems, a detailed description and risk/benefit analysis of the proposed CRM solution, an outline of existing information technology resources, a development strategy, and a discussion of organizational communication. In conclusion, the paper asserts that change management is a social science at best, and its successful implementation requires that leadership get behind the goals and objectives, exemplify the new mentality based on the insights they have, and embody the vision and passion of strong leaders.

Table of Contents:
1.0 Customer Relationship Management System 1
1.1 Description of Business Processes of Current System 1
1.2 Description of the Proposed CRM Solution 3
1.3 Potential Benefits of the CRM System 8
1.4 Limitations, Concerns, & Issues Associated with CRM Solution 10
1.5 Outline of Information Technology Resources 11
2.0 Development Strategy 12
3.0 Organizational Communication 15
3.1 Conclusion 26
4.0 References 27

From the Paper:

"The last area of the company that needs to have a CRM system included within it is the integration of the WPPS to the call centre and PRM suites of applications, specifically the quote-to-order application. Integrating these systems together will allow the WPPS to be more demand-driven and responsive to customer requirements. It is critical in fact for Killeen to begin thinking of how their indirect channel strategies; specifically those aimed at generating additional sales through boutique liquor retailers and from franchisees, will impact their supply chain and ability to forecast demand. The proposed integration between the WPPS, call centre applications, PRM and quote-to-order applications is a vital part of the backbone of the proposed CRM system as well, as research indicates that supply chains are increasingly a vital part of the overall go-to-market strategies of companies specific to how they make and keep commitments to customers (Gunasekaran, Lai, Cheng, 2008)."

Sample of Sources Used:

  • Balogh de Galantha, Andre 2006. Waste-Free Quotes and Lean Delivery. Supply Chain Europe, September 1, 24-26. (accessed November 9, 2008).
  • Bernoff, Josh, Li, Charlene 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. (accessed October 31, 2008).
  • Beer, Micheal & Nohria, Nitni (2000) - Cracking the Code of Change. Harvard Business Review, May-June, 2000, pp 133.
  • Conner, Daryl (1993) - Managing at the Speed of Change. Villard Books, 1993.
  • Davenport (1992) - Process Innovation: Reengineering Work through Information Technology. Harvard Business School Press. October 1992.

Cite this Research Paper:

APA Format

BI Systems Development and Communication (2010, July 18) Retrieved April 23, 2024, from

MLA Format

"BI Systems Development and Communication" 18 July 2010. Web. 23 April. 2024. <>