Assessing Corporate Culture - Southwest Airlines Research Paper

Assessing Corporate Culture - Southwest Airlines
An examination of Southwest Airlines' corporate culture.
# 101839 | 963 words | 5 sources | APA | 2004 | US
Published on Mar 04, 2008 in Anthropology (Cultural) , Business (Companies) , Business (Management)

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This paper evaluates the culture of Southwest Airlines (SWA) by examining the two major categories of organizational cultures - individualistic and collectivist. It explains that organizational culture is the basic pattern of shared assumptions, values, and beliefs considered the correct way of thinking about and acting on problems and opportunities facing the organization. The paper also discusses the differences between individualistic cultures, where the primary emphasis is on personal freedom of choice, and the collectivist culture where personal goals are less important than organizational goals and interest. The paper concludes that SWA has a collectivist culture and has created a culture that allows the employee to contribute and have fun at the same time.

From the Paper:

"More than 32 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. "We Weren't Just Airborne Yesterday" began with one simple notion: if you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, ("time flies when you're having fun!") people will fly your airline. They were right, businesses began to catch on. The Tom Joyner Morning Show (The TJM show) is currently a big advocate and does plenty of advertising for Southwest Airlines. Whenever the TJM show is performing a live Skye show, they present two of their audience attendees with two tickets from SWA to fly anywhere in the USA. Blue Cross Blue Shield of Florida has an account with Southwest Airlines for all of their employees and business traveling needs. What began as a small Texas airline has grown to become one of the largest airlines in America."

Sample of Sources Used:

  • Bigley, G. & McAllister, D. (October, 2002). Work context and the definition of self: how organizational care influences organization-based self-esteem. Academy of Management Journal (45)5 Retrieved on August 22, 2004 from EBSCOhost database.
  • Bower, M. (2003). Company philosophy: the way we do things around here. McKinsey Quarterly (2). Retrieved on August 22, 2004 from EBSCOhost database.
  • Kinicki-Kreitner (2002). Organizational behavior. (6th Ed). New York: McGraw-Hill
  • McShane-Von Gilnow (2003). Organizational behavior (2nd ed). New York: McGraw-Hill
  • Southwest Airlines (2004). Colleens's corner: customer service agent. Retrieved on August 22, 2004 from

Cite this Research Paper:

APA Format

Assessing Corporate Culture - Southwest Airlines (2008, March 04) Retrieved April 18, 2021, from

MLA Format

"Assessing Corporate Culture - Southwest Airlines" 04 March 2008. Web. 18 April. 2021. <>