Advertising, Fast-Food and Childhood Obesity
This paper examines the role of advertising campaigns targeted at children and childhood obesity.
# 95053 | 1,119 words | 5 sources | APA | 2007 |
Published on May 15, 2007 in Medical and Health (Nutrition and Exercise) , Nutrition (General) , Hot Topics (General) , Child, Youth Issues (General)
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This paper examines several corporate marketing campaigns and their potential impact on childhood obesity. The paper first describes factors contributing to childhood obesity, and then considers the role of fast-food in this problem. The writer also presents some recent dissolutions of corporate partnerships, such as that between McDonalds and Disney, because of issues of children's nutrition. The paper also details plans by McDonalds to encourage healthy eating for children.
Sample of Sources Used:
- Abramowitz, R. US: Disney loses its appetite for happy meal tie ins. (2006, May 8). Los Angeles Times
- Gavin, M. L. (2005, February). How TV affects your child. Retrieved August 6, 2006, from http://www.kidshealth.org/parent/positive/family/tv_affects_child.html
- Prynn, J. (2006, May 9) Mcdonald's and Disney ditch Happy Meal. Evening Standard (London)
- Gentile, G. (2005, July 28) McDonald's drops Disney; signs DreamWorks. Chicago Sun Times.
- McCue, N. (1996, Feb) Kidding around - children as consumers. Prepared Foods.
Cite this Research Paper:
Advertising, Fast-Food and Childhood Obesity (2007, May 15) Retrieved March 01, 2021, from https://www.academon.com/research-paper/advertising-fast-food-and-childhood-obesity-95053/
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