Advertising, Fast-Food and Childhood Obesity Research Paper by hicaliber

Advertising, Fast-Food and Childhood Obesity
This paper examines the role of advertising campaigns targeted at children and childhood obesity.
# 95053 | 1,119 words | 5 sources | APA | 2007 | US

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This paper examines several corporate marketing campaigns and their potential impact on childhood obesity. The paper first describes factors contributing to childhood obesity, and then considers the role of fast-food in this problem. The writer also presents some recent dissolutions of corporate partnerships, such as that between McDonalds and Disney, because of issues of children's nutrition. The paper also details plans by McDonalds to encourage healthy eating for children.

Sample of Sources Used:

  • Abramowitz, R. US: Disney loses its appetite for happy meal tie ins. (2006, May 8). Los Angeles Times
  • Gavin, M. L. (2005, February). How TV affects your child. Retrieved August 6, 2006, from
  • Prynn, J. (2006, May 9) Mcdonald's and Disney ditch Happy Meal. Evening Standard (London)
  • Gentile, G. (2005, July 28) McDonald's drops Disney; signs DreamWorks. Chicago Sun Times.
  • McCue, N. (1996, Feb) Kidding around - children as consumers. Prepared Foods.

Cite this Research Paper:

APA Format

Advertising, Fast-Food and Childhood Obesity (2007, May 15) Retrieved March 01, 2021, from

MLA Format

"Advertising, Fast-Food and Childhood Obesity" 15 May 2007. Web. 01 March. 2021. <>