Advertising and Self-concept Research Paper by Master Researcher
Advertising and Self-concept
A discussion regarding the relationships between the success of advertising and a person's self-concept.
# 89356
| 3,375 words
| 10 sources
| 2006
| 
Published
on Dec 01, 2006
in
Sociology
(Media and Society)
, Sociology
(General)
, Advertising
(General)
$19.95
Buy and instantly download this paper now
Description:
This paper discusses how advertising affects a person's self-concept. It further expands by discussing how the process is effective because people have a deep need to behave consistently with who and what they perceive themselves to be. Advertisers focus on people's self-esteem since when they act in accordance with their self-concept, the consumer is able to maintain self-esteem and also appear consistent to others.
Cite this Research Paper:
APA Format
Advertising and Self-concept (2006, December 01)
Retrieved December 05, 2023, from https://www.academon.com/research-paper/advertising-and-self-concept-89356/
MLA Format
"Advertising and Self-concept" 01 December 2006.
Web. 05 December. 2023. <https://www.academon.com/research-paper/advertising-and-self-concept-89356/>