Advertising and Self-concept
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This paper discusses how advertising affects a person's self-concept. It further expands by discussing how the process is effective because people have a deep need to behave consistently with who and what they perceive themselves to be. Advertisers focus on people's self-esteem since when they act in accordance with their self-concept, the consumer is able to maintain self-esteem and also appear consistent to others.
Cite this Research Paper:
Advertising and Self-concept (2006, December 01) Retrieved December 05, 2023, from https://www.academon.com/research-paper/advertising-and-self-concept-89356/
"Advertising and Self-concept" 01 December 2006. Web. 05 December. 2023. <https://www.academon.com/research-paper/advertising-and-self-concept-89356/>