Advertising and Children Research Paper by supercalifragilistic

Advertising and Children
A description of the effect of advertising on children.
# 96468 | 1,785 words | 6 sources | APA | 2007 | US
Published on Jul 10, 2007 in Business (Companies) , Business (Marketing) , Advertising (General) , Child, Youth Issues (General)

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This paper discusses how advertising influences children and ultimately may impact purchasing decisions in a household. The author describes how different techniques are used in creating advertisements geared for children rather than adults. Lego's current advertising strategy for one of its products is used as an example. Additionally, a psychological study is used to confirm the best advertising methods for targeting children, and how these methods are incorporated into Lego's campaign. The author concludes that media-saturated children and parents who cannot say no have created a marketing opportunity for toy companies.

Sample of Sources Used:

  • Briesch, Richard, Eileen Bridges, & Chi Kin (Bennett) Yim. (Nov 2004) "Advertising Decisions and Children's Product Categories." SMUCox. Retrieved 6 Dec 2006 at <>
  • Campbell, Margaret & Amna Kirmani. (2000). Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent." Journal of Consumer Research. Vol. 27. Pp.69-83.Retrieved 6 Dec 2006 at <>
  • "Exo-Force." (2006). Lego Official Website. Retrieved 6 Dec 2006 at<>
  • Kunkel, Dale, Brian Wilcox, Edward Palmer, Joanne Cantor, Peter Dowrick, & Susan Linn, "Television Advertising Leads to Unhealthy Habits in Children." (2000). APA Task Force. Retrieved 6 Dec 2006 at <>
  • "Parents." (2006). Lego Official Website. Retrieved 6 Dec 2006 at <>

Cite this Research Paper:

APA Format

Advertising and Children (2007, July 10) Retrieved February 23, 2024, from

MLA Format

"Advertising and Children" 10 July 2007. Web. 23 February. 2024. <>