Tourism for the Gay and Lesbian Population Persuasive Essay by cee-cee

This paper discusses the gay and lesbian population within the travel industry.
# 108465 | 860 words | 4 sources | MLA | 2008 | US
Published on Oct 08, 2008 in Business (Marketing) , Gender and Sexuality (Homosexuality) , Tourism (General)


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Description:

In this article, the writer focuses on the effect the gay and lesbian population has had on hotel management and marketing. By reviewing and analyzing various articles and reports on this topic, the writer demonstrates why the gay and lesbian population is a heavily marketed group within the travel industry. Likewise, the writer reviews why a hotel manager should market to the gay and lesbian traveling population. Finally, the paper also touches briefly on how effective marketing to this population can occur.

Outline:
Introduction
What Gay and Lesbian Travelers Want in a Hotel
Why Market to Gay and Lesbian Travelers?
How to Market to the Gay and Lesbian Population
What Others are Doing

Sample of Sources Used:

  • Hughes, Howard L. Pink Tourism: Holidays of Gay Men and Lesbians. New York: CAB International, 2006.
  • Iwata, Edward. "More Marketing Aimed at Gay Consumers." USA Today. 2 November 2006.
  • Parets, Robyn Taylor. "Marketing to Gay Community Can Pay Dividends to Hotels." Hotel & Motel Management. 7 May 2005.
  • Poria, Yaniv. "Assessing Gay Men and Lesbian Women's Hotel Experiences: An Exploratory Study of Sexual Orientation in the Travel Industry." Journal of Travel Research, Vol 44, No. 3, 327-334 (2006).

Cite this Persuasive Essay:

APA Format

Tourism for the Gay and Lesbian Population (2008, October 08) Retrieved October 20, 2020, from https://www.academon.com/persuasive-essay/tourism-for-the-gay-and-lesbian-population-108465/

MLA Format

"Tourism for the Gay and Lesbian Population" 08 October 2008. Web. 20 October. 2020. <https://www.academon.com/persuasive-essay/tourism-for-the-gay-and-lesbian-population-108465/>

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