The Toyland Dilemma Persuasive Essay by hicaliber

The Toyland Dilemma
A review of Wal-Mart and the toy industry.
# 95543 | 1,304 words | 5 sources | MLA | 2006 | US


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Description:

This paper takes a look at how Wal-Mart has outpaced Toys 'R Us in toy sales and has become the number one toy seller. This paper supports the thesis that, although Wal-Mart is the number one toy distribution channel, manufacturers should support other retailers by offering products that they do not sell to Wal-Mart.

Outline:
Situation Analysis
Challenges
Alternatives
Customer Advantages

Sample of Sources Used:

  • Brown, Eryn (2004, Sep. 12) "Imagining Toyland Without One of Its Giants," New York Times, pg. 3, 5.
  • Freeman, R. (2003). Wal-Mart 'Eats' More US Manufacturers. November 28, 2003. Executive Intelligence Review.
  • Pride, W. and Ferrell, O. (2003). Marketing. Twelfth Edition. Houghton Mifflin Publishers.
  • Salter, C. (2004), They're Not Playing Around. Shopping Spree. December 2004. 89:31.
  • Tamilia, Robert D. (1999) The Logistics Revolution: Is Logistics Management Now more important than Marketing?, Montreal, Canada.

Cite this Persuasive Essay:

APA Format

The Toyland Dilemma (2007, May 27) Retrieved August 17, 2019, from https://www.academon.com/persuasive-essay/the-toyland-dilemma-95543/

MLA Format

"The Toyland Dilemma" 27 May 2007. Web. 17 August. 2019. <https://www.academon.com/persuasive-essay/the-toyland-dilemma-95543/>

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