Popular Culture and Consumerism
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This paper discusses whether we export a popular culture that promotes escapism, consumerism, violence and greed. The author takes the position that this is indeed true and cites examples from the book "Can't Buy My Love" by Jean Kilbourne. The paper goes on to discuss how American marketing efforts feature these elements so profoundly and frequently that we are becoming a culture of materialistic escapists desensitized to violence and motivated by sex and greed.
From the Paper:"Examining Kilbourne's assertions in terms of advertising, it is significant that many television and radio ads these days make the viewer or listener feel as if they have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in her fascinating and somewhat shocking book, the dreamlike promise of advertising always leaves the target audience hungry for more. They can never be satisfied, because the products they are compelled by ads to love cannot love them back.
"Compounding the problem is the fact that the average American is exposed to over three-thousand advertisements a day and watches three years' worth of television ads
over the course of a lifetime. Studies have shown that such a numbing barrage of advertising drastically affects young people, especially girls, by offering false promises
of rebellion, connection, and control."
Cite this Persuasive Essay:
Popular Culture and Consumerism (2003, October 01) Retrieved September 25, 2023, from https://www.academon.com/persuasive-essay/popular-culture-and-consumerism-35337/
"Popular Culture and Consumerism" 01 October 2003. Web. 25 September. 2023. <https://www.academon.com/persuasive-essay/popular-culture-and-consumerism-35337/>