Perrier--Overresponding to a Crisis Persuasive Essay by ResearchRiter

Perrier--Overresponding to a Crisis
An analysis of Perrier's response to the detection of benzene in its bottled water.
# 120805 | 1,000 words | 2 sources | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)

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This paper examines the overresponse of Perrier in recalling its bottled water worldwide when low levels of benzene were found in it. A discussion of the relative merits of bottled vs. tap water is included, as well as suggestions for how Perrier might have responded better and an analysis of the consumer appeal of bottled water.

From the Paper:

"In responding to the detection of benzene in its bottled water, Perrier might have better handled the problem by issuing a sales halt on its product while it investigated the issue further. This would have prevented the extensive damage to its brand name and marketing efforts. It could even actually have done nothing to halt sales since health officials in the U.S. and France had found that the benzene levels did not constitute a significant risk. Overreacting to protect customers from minute..."

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