Pepsi and PTSTP Persuasive Essay by hicaliber

Pepsi and PTSTP
An analysis of PepsiCo's successful use of the products target segmentation targets products (PTSTP) process as a competitive tool.
# 94588 | 972 words | 5 sources | MLA | 2007 | US


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Description:

This paper describes PepsiCo's superior use of the products target segmentation targets products (PTSTP) process of new product development to develop the innovative products that allow them strong growth in a saturated and well-established marketplace. The paper goes on to justify PTSTP's continued use by PepsiCo as a competitive tool.

Table of Contents:
Abstract
Introduction
PTSTP: Pepsi's Strongest Competitive Tool
Conclusion

Sample of Sources Used:

  • Battle of the bulge. (2005 Jan 24). Crain's Chicago Business, 28(4). Retrieved June 16, 2006, from InfoTrac database.
  • Brady, D. (2004, Jun 14). Pepsi's Thousand and One Noshes. Business Week. Pp. na.
  • Faust, D. (2004 May 17). Things go better with...juice. Coke's new CEO will have to move quickly to catch up in noncarbonated drinks. Business Week. Pp. na.
  • Fruit smoothie. (2006 Jan). Beverage Industry, 97(1). Retrieved June 16, 2006, from InfoTrac database.
  • Williamson, R. (2004 Jul 30). Element 79 introduces Smart Spot Foods. ADWEEK. Retrieved June 16, 2006, from InfoTrac database.

Cite this Persuasive Essay:

APA Format

Pepsi and PTSTP (2007, May 02) Retrieved August 23, 2019, from https://www.academon.com/persuasive-essay/pepsi-and-ptstp-94588/

MLA Format

"Pepsi and PTSTP" 02 May 2007. Web. 23 August. 2019. <https://www.academon.com/persuasive-essay/pepsi-and-ptstp-94588/>

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