Mass Media and Moral Values Persuasive Essay by scribbler

A discussion on the ethical and moral values of the mass media and our influence as media consumers.
# 152331 | 1,409 words | 5 sources | APA | 2013 | US
Published on Jan 28, 2013 in Communication (Mass Media) , Sociology (Media and Society)

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The paper discusses how today, newspapers are less profitable than tabloids that focus on celebrity lifestyles, fashion, and sensationalism; the paper also argues that the media, and the public, crossed a milestone of ethics and moral values in journalism during the Clinton administration. The paper notes, however, that if the media oversteps social morals and values, as it was perceived to have done in the case of Princess Diana, then the public will be outraged. The paper then questions how we bring the media back into focus on standards reflective of ethical and moral values and suggests that the values of the media are a reflection of those values and ethics that we as media consumers demonstrate.

From the Paper:

"Media ethics are a modern day concern, because historically, in the beginning, media reflected the more rigorous and religious ethics of the public (Wilkins 2008). Early in American media history, the media was consistent with the American people, many of whom held strict religious beliefs. The media has, however, evolved with the American, and other countries too, public values and morals. Today, the media reflects a wider range of public interest, values, and morals. It demonstrates a less strict public perspective, and this has given rise to tabloids that focus on the lives of celebrities, capturing in photographs their every move in public, and sensationalism in journalistic reporting. It is not enough to get the facts and the more sensational or crisis oriented the information and photographs, the more intense the public interest and response. However, if the media oversteps the social morals and values, as it was perceived to have done in the case of Princess Diana, then the public will be outraged."

Sample of Sources Used:

  • Brock, D. (2005). The Republican Noise Machine: Right-Wing Media and how it Corrupts. New York, NY: Three Rivers Press.
  • Gitlin, T. (2007). Media Unlimited: How the Torrent of Images and Sounds Overwhelms Our Lives. New York, NY: Macmillan.
  • Schechter, D. (2003). Media Wars: News at a Time of Terror. Lanham, MD: Rowman and Littlefield Publishers, Inc.
  • Wilkins, L. and Christians, C. G. (2008). The Handbook of Mass Media Ethics. New York, NY: Routledge Publishing.
  • Wilkins, L. and Coleman, R. (2005). The Moral Media: How Journalists Reason About Ethics. Mahwah, NJ: Lawrence Erlbaum Associates, Inc.

Cite this Persuasive Essay:

APA Format

Mass Media and Moral Values (2013, January 28) Retrieved May 09, 2021, from

MLA Format

"Mass Media and Moral Values" 28 January 2013. Web. 09 May. 2021. <>