Marketing Alcohol to Teens
A look at the ethical and legal considerations associated with marketing alcohol to teens.
# 121294 | 3,750 words | 15 sources | 2008 |
Published on Dec 01, 2008 in Business (Marketing) , Advertising (Product-Specific) , Child, Youth Issues (Teen, Adult Issues) , Law (General) , Ethics (General)
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The thesis of the paper is that it is easier to satisfy legal concerns than it is to satisfy ethical concerns. The paper argues that because of this, marketing alcohol to teens is a strategy that could place manufacturers in legal jeopardy.
From the Paper:"Kotler and Armstrong define marketing as a process of planning and implementation associated with the practices of pricing, promotion and distribution of goods, products and even ideas, in order to create exchanges that satisfy both individual needs and organizational objectives. The authors also note a large part of marketing involves knowledge of consumer behavior. In this regard, Blackwell Miniard and Engel state that consumer behavior as a discipline is essentially the psychology of how consumers think..."
Cite this Persuasive Essay:
Marketing Alcohol to Teens (2008, December 01) Retrieved April 19, 2019, from https://www.academon.com/persuasive-essay/marketing-alcohol-to-teens-121294/
"Marketing Alcohol to Teens" 01 December 2008. Web. 19 April. 2019. <https://www.academon.com/persuasive-essay/marketing-alcohol-to-teens-121294/>