Impact of Advertising on Children
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The paper discusses the impact of advertising on children and argues that protections must be provided to ensure that the effects of advertising are minimized. The paper relates that the primary vehicle used by the advertising industry is television and much of this advertising includes references to food that is high in fat, sugar and salt and that contributes to the rise in childhood obesity. The paper looks at one of the most effective advertisers active in the children's market that is the McDonald's food franchise, but contends that blaming the advertisers alone for obesity in our youth is irresponsible. The paper argues that censorship is not the answer; the better approach is to regulate the content and frequency of the advertising and to encourage parents to shoulder their share of the responsibility as well.
From the Paper:"Adults have the advantage of experience and wisdom to combat the messages conveyed through advertising. How successfully this is done depends on the individual and it is not the responsibility of society to protect everyone from all the ills that may befall them. In the case of children, however, this responsibility is much different and there is a strong argument that society should safeguard its children by limiting their exposure to advertising or, at least, to restrict what messages its children are receiving.
"Because children are so easily influenced and willing to experiment with new things and concept they are particularly sensitive to the effects of advertising (Dittmann). The advertising industry is aware of its effect on children and willing to utilize all its resources to promote their product. This fact has caused concern among various segments of society and drawn the attention of lawmakers, responsible advertising industry officials, and the general public. The concerns are varied and are related to creating a demand for products that are unneeded and to an increase in obesity in children. Ardent advocates of children's rights are clamoring for an increase in government regulation of the advertising industry in order to address these concerns."
Sample of Sources Used:
- American Academy of Pediatrics. "Children, Adolescents, and television." Pediatrics (2001): 423-426.
- Dittmann, Melissa. "Protecting Children From Advertising." American Psychological Association (2004): 58.
- Giglio, Matthew P., and McAllister J. Matt. "The Commodity Flow of U.S. Children's Television." Critical Studies in Media Communication (2005): 26-44.
- Graydon, Shari. Made You Look-How Advertising Works and Why You Should Know. Toronto: Annick Press, 2003.
- Osgerby, Bill. Youth Media. London: Routledge, 2004.
Cite this Persuasive Essay:
Impact of Advertising on Children (2013, May 20) Retrieved January 18, 2021, from https://www.academon.com/persuasive-essay/impact-of-advertising-on-children-153309/
"Impact of Advertising on Children" 20 May 2013. Web. 18 January. 2021. <https://www.academon.com/persuasive-essay/impact-of-advertising-on-children-153309/>