Customer Support Management in the E-Market
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The paper shows how customer support management has become the determinant of success and failure in an electronically controlled market or e-market. The paper considers the cases of Nike, FedEx and BMG and how they focus on customer service and efficient supply chain management. The paper discusses how a company that aspires to give customers exactly what they want must use technology to become a mass customizer that efficiently provides individually customized goods and services, and a one-to-one marketer that elicits information from each customer about his or her specific needs and preferences. The paper looks at the interactive media that allow marketers to send specific messages to specific consumers.
From the Paper:"In the same paradigm organizations of today cannot fully achieve maximum performance without effective strategic management. In the previous decades strategy was more focused on marketing and external activities of the organization. However, this mode of management has changed over the years and today one of the key areas under focus and concern is internal management. This is why one sees the spread of internal customer service, compensation and benefits and integration of technology. As a result of this structure organization performance, there emerged a newer version of the purchase management concept - supply management. Actual performance of market supply and distribution is dependent on this aspect of management. It is in this context the research aims to outline the strategic value of supply management and its implications on the organization that adopts it. Whether these are small or large organizations the implication of strategic supply management is great and should not be treated secondary. From the point of view of customer deliverer especially this is crucial. Problems arise for organizations that do not adopt strategy for management in the areas of supplies and inventory."
Cite this Persuasive Essay:
Customer Support Management in the E-Market (2003, October 23) Retrieved June 05, 2020, from https://www.academon.com/persuasive-essay/customer-support-management-in-the-e-market-36938/
"Customer Support Management in the E-Market" 23 October 2003. Web. 05 June. 2020. <https://www.academon.com/persuasive-essay/customer-support-management-in-the-e-market-36938/>