Choosing a Career in Marketing Persuasive Essay by Master Researcher

Choosing a Career in Marketing
A discussion on the pros and cons of choosing marketing as a career.
# 41618 | 783 words | 3 sources | MLA | 2002 | US
Published on Oct 25, 2003 in Business (Marketing)

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This paper argues that the current economic climate is the perfect environment in which to establish the foundation for a career in marketing. The paper looks at the 1990s when marketers were blinded by the "new media" as were so many other people. The paper makes it clear that marketing is not a career path "paved with gold," and those who want to get rich quick should consider a career elsewhere. Instead, the paper asserts that marketing can be both rewarding and financially lucrative only insofar as one is willing to work and persevere through the rough periods in order to realize one's professional goals.

From the Paper:

"We often tend to forget, during economic booms or recessions, that market forces tend to be cyclical in nature. Therefore, to address the question of careers in marketing today, it would be useful to look back to the last period of economic downtown in the United States - the early 1990s - to see how marketing was viewed at that time.
"In 1993 there were only 6 entry-level jobs for every 10 university graduates. In this competitive job market, when cutbacks and downsizing were still more common than hirings, the pursuit of a career in marketing required graduates to be flexible in almost all areas of their job search. Graduates were advised to be open, not only in regard to their choice of company that they wished to work for, but also with respect to their area of work and even the industry that they desired to work in (Kasky, 1993).
"Perhaps most important of all was the requirement that one "network" and acquire contacts that may be useful in one's future career. As the Director of the University of Southern California's Campus Career Service remarked at the time: "The No.1 job-search tactic is making and using connections, but few students do it well" (Kasky, 1993). It is not surprising to find that, seven years later, the rules of the marketing game changed very little. In fact, the importance of networking to a career in marketing has become so widely recognized that many schools of business have institutionalized it in the form of credited internships and mentorship programs (Larkin, 2001)."

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