Bausch & Lomb: Advertising Media Alternatives Persuasive Essay by Top Papers

Bausch & Lomb: Advertising Media Alternatives
An argument for Bausch & Lomb to pursue an aggressive internet strategy.
# 141715 | 1,500 words | 2 sources | MLA | 2008 | US


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Description:

The paper relates that every year, managers at Bausch and Lomb evaluate the advertising media alternatives available to them as they develop their advertising program for contact lenses. The paper looks at the advantages and disadvantages of each alternative and offers some recommendations as to what media would best serve the interests of Bausch & Lomb. Ultimately, the paper posits that it looks as though Bausch & Lomb's advertising blitz for its latest contact lens should circumnavigate newspapers, emphasize television, and employ an aggressive internet strategy. The paper argues that the internet, in fact, is the one really key medium because of its low cost and because so many Americans now buy their goods online.

From the Paper:

"Every year, managers at Bausch and Lomb evaluate the advertising media alternatives available to them as they develop their advertising program for contact lenses. Over the course of the next several pages, this essay will look at what advantages and disadvantages of each alternative they should consider. Beyond that, this paper will offer some recommendations as to what media would best serve the interests of Bausch & Lomb. Ultimately, it looks as though Bausch & Lomb's advertising blitz for its latest contact lens should circumnavigate newspapers, emphasize television, and employ an aggressive internet strategy. The internet, in..."

Cite this Persuasive Essay:

APA Format

Bausch & Lomb: Advertising Media Alternatives (2008, December 01) Retrieved May 25, 2022, from https://www.academon.com/persuasive-essay/bausch-lomb-advertising-media-alternatives-141715/

MLA Format

"Bausch & Lomb: Advertising Media Alternatives" 01 December 2008. Web. 25 May. 2022. <https://www.academon.com/persuasive-essay/bausch-lomb-advertising-media-alternatives-141715/>

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